STRATEGY

We help to clarify your Brand's target market, mission and message. We jump into these critical foundations and start the process with clarity and solid direction.

Brand discovery uses a mixed market research methodology to gain a full perspective of a brand. Using both qualitative and quantitative data from internal stakeholders and external audiences, a deep dive into your brand helps your organization know exactly what's working, what's not and what lies ahead.

"Branding concerns the brand of a country, company, organization, or individual person. … User Experience … relates to the strategic creation and deployment of a particular experience, or the impact of a specific experience on the people who interact with it."—Dirk Knemeyer

Brand Architecture is a system that organizes brands, products and services to help an audience access and relate to a brand.  A successful Brand Architecture enables consumers to form opinions and preferences for an entire family of brands by interacting or learning about only one brand in that family

A content strategy is a strategy that takes your business goals and then uses content as a primary means to achieve those goals. 
Producing high-quality content to meet business needs can help companies build trust with new audiences and, ultimately, succeed over the long haul. 

Marketing campaigns can be designed with different goals in mind, including building a brand image, introducing a new product, increasing sales of a product already on the market, or even reducing the impact of negative news. Defining a campaign's goal usually dictates how much marketing is needed and what media are most effective for reaching a specific segment of the population